In follow up news to Willie Nelson’s pot brand – Willie’s reserve, the company has received private equity from a New York based company. Tuatara Capital will help with the funding of growth and distribution of Willie’s product in stores thorughout Colorado and Washington. Tautara is also set to expand to new markets when laws allow. d Nelson said he will be hands on during quality control to make sure customers are getting the best product.
Thoughts on the Brand
There are more and more celebrities jumping on the weed sale bandwagon. I am personally on the fence about whether I think its a good idea to have a celebrity endorsed marijuana product. Furthermore, I feel as though most celebs are in the game to make a quick buck. The general public knows their name and likeness and links it to cannabis use which equals fast money. Also, if more and more PE firms such as Tuatara Capital get invovled, we may see an oversaturated marketplace. Just akin to the cereal aisle at your supermarket.
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