Massachusetts’ New Ad Campaign Against Marijuana Legalization Falls Flat

Photo: The Oshawa Times

Photo: The Oshawa Times

Massachusetts’ New Ad Campaign Against Marijuana Legalization Falls Flat

An older lady is driving to a store and on her way she is driving through a dystopian neighborhood controlled by marijuana stores and stoners. The seemingly normal strip malls that she passes by quickly become covered with green logos and signs covered with cannabis leaves.

“Question 4 would allow thousands of pot shops and marijuana operators throughout Massachusetts – in neighborhoods like yours,” the female narrator says, referring to the November 8th ballot measure says The Boston Globe. As she parks to go to a store nearby she is distracted by a clear and open store front that shows marijuana edibles and candy, as she gets closer she recognizes the most recent patron of the “pot shop.”

This is how the people view marijuana legalization and how it will affect their community. They obviously don’t know that teen use of marijuana in already recreational states have plummeted. I bet they also don’t see that allowing dispensaries to open creates jobs and that taxes from sales help fund school programs and other state funded programs. But these type of people only see what they want to see and think it’s ok to villainize medical marijuana entrepreneurs and patients.

To truly understand an argument you have to understand viewpoints from both sides of the argument. In reality, dispensaries won’t open up near toy stores or family focused businesses, it’s just not good for business. Most dispensaries don’t have open or clear store fronts with massive candy displays or really any windows at all.

The people who go to dispensaries aren’t only fresh faced teens, although there are some, mostly a person who goes to a dispensary is looking for some relief from pain or other illnesses that affect their daily lives. It’s not ok to judge patients who sit in the waiting room at doctor’s offices, so why is it ok to judge patients seeking a more natural form of medicine?


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