Since the Marley family announced that they would be launching Bob Marley branded weed, there has been a lot of speculation about who would be next to jump on the celebrity weed trend. Well, the world finally has its answer in the form of Willie Nelson.
At South by Southwest, Willie announced that Willie’s Reserve will join Marley Natural in the celebrity weed market. According to The Cannabist, Willie’s crew says Willie’s Reserve “will operate from its own storefronts that look and feel like ‘the anti-Walmart.’”
Marley Natural is slated to launch later this year, and Willie’s Reserve won’t be far behind as their predicted launch date is in 2016.
Spokesperson Michael Bowman said of the brand, “He wants it to be something that’s reflective of his passion. Ultimately, it’s his. But it was developed by his family, and their focus on environment and social issues, and in particular this crazy war on drugs, and trying to be a bright light amongst this trail as we’re trying to extract ourselves from the goo of prohibition.”
Bowman continues to say, “Really, he wants it, at the end of the day, to envelop what his personal morals and convictions are. So from the store itself to how they’ll work with suppliers and how things are operated, it’s going to be very reflective of Willie’s life.”
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